The Everything Store: Jeff Bezos and the Age of Amazon 什么都卖的商店杰夫·贝佐斯和他的亚马逊时代

ThedefinitivestoryofAmazon.com,oneofthemostsuccessfulcompaniesintheworld,andofitsdriven,brilliantfounder,JeffBezos.Amazon.comstartedoffdeliveringbooksthroughthemail.Butitsvisionaryfounder,JeffBezos,wasn'tcontentwithbeingabookseller.HewantedAmazontobecometheeverythingstore,offeringlimitlessselectionandseductiveconvenienceatdisruptivelylowprices.Todoso,hedevelopedacorporatecultureofrelentlessambitionandsecrecythat'sneverbeencracked.Untilnow.BradStoneenjoyedunprecedentedaccesstocurrentandformerAmazonemployeesandBezosfamilymembers,givingreadersthefirstin-depth,fly-on-the-wallaccountoflifeatAmazon.Comparedtotech'sothereliteinnovators--Jobs,Gates,Zuckerberg--Bezosisaprivateman.Buthestandsoutforhisrestlesspursuitofnewmarkets,leadingAmazonintoriskynewventuresliketheKindleandcloudcomputing,andtransformingretailinthesamewayHenryFordrevolutionizedmanufacturing.THEEVERYTHINGSTOREwillbetherevealing,definitivebiographyofthecompanythatplacedoneofthefirstandlargestbetsontheInternetandforeverchangedthewayweshopandread.