Social Media Metrics：How to Measure and Optimize Your Marketing Investment (New Rules Social Media Series)

TheonlyguidedevotedexclusivelytosocialmediametricsWhetheryouaresellingonline,throughadirectsalesforce,orviadistributionchannels,whatcustomersaresayingaboutyouonlineisnowmoreimportantthanyouradvertising.Socialmediaisnolongeracuriosityonthehorizonbutasignificantpartofyourmarketingmix.Whileotherbooksexplainwhysocialmediaiscriticalandhowtogoaboutparticipating,SocialMediaMetricsfocusesonmeasuringthesuccessofyoursocialmediamarketingefforts.Successmetricsinbusinessarebasedonbusinessgoalswherefamedoesnotalwaysequatetofortune.Readthisbooktodetermine:-WhystrivingformoreTwitterfollowersorFacebookfriendsthanthecompetitionisafailingstrategy-Howtoleveragethetimeandeffortyouinvestinsocialmedia-Howtoconvincethosewhoareafraidofnewthingsthatsocialmediaisavaluablebusinesstoolandnotjustatoyfortheoverly-wiredKnowingwhatworksandwhatdoesn'tisterrific,butonlyinaconstantandunchangingworld.SocialMediaMetricsisloadedwithspecificexamplesofspecificmetricsyoucanusetoguideyoursocialmediamarketingeffortsasnewmeansofcommunication.