内容简介
Mostbusinessbooksgiveyouthesameoldadvice:Writeabusinessplan,studythecompetition,seekinvestors,yaddayadda.Ifyou'relookingforabooklikethat,putthisonebackontheshelf.Reworkshowsyouabetter,faster,easierwaytosucceedinbusiness.Readitandyou'llknowwhyplansareactuallyharmful,whyyoudon'tneedoutsideinvestors,andwhyyou'rebetteroffignoringthecompetition.Thetruthis,youneedlessthanyouthink.Youdon'tneedtobeaworkaholic.Youdon'tneedtostaffup.Youdon'tneedtowastetimeonpaperworkormeetings.Youdon'tevenneedanoffice.Thosearealljustexcuses.Whatyoureallyneedtodoisstoptalkingandstartworking.Thisbookshowsyoutheway.You'lllearnhowtobemoreproductive,howtogetexposurewithoutbreakingthebank,andtonsmorecounterintuitiveideasthatwillinspireandprovokeyou.Withitsstraightforwardlanguageandeasy-is-betterapproach,Reworkistheperfectplaybookforanyonewho’severdreamedofdoingitontheirown.Hardcoreentrepreneurs,small-businessowners,peoplestuckindayjobstheyhate,victimsof"downsizing,"andartistswhodon’twanttostarveanymorewillallfindvaluableguidanceinthesepages.
作者简介
JasonFriedistheco-founderandPresidentof37signals,aprivately-heldChicago-basedcompanycommittedtobuildingthebestweb-basedtoolspossiblewiththeleastnumberoffeaturesnecessary.37signals'productsincludeBasecamp,Highrise,Backpack,Campfire,Ta-daList,andWriteboard.37signalsalsodevelopedandopen-sourcedtheRubyonRailsprogrammingframework.37signals'productsdolessthanthecompetition--intentionally.37signalsweblog,Signalvs.Noise,isreadbyover100,000peopleeveryday.Jasonbelievesthere'srealvalueandbeautyinthebasics.Elegance,respectforpeople'sdesiretosimplygetstuffdone,andhonesteaseofusearethehallmarksof37signalsproducts.