The Superpromoter[超级促销员]

Superpromoterspersonifythepowerofenthusiasm.Theyspontaneouslysharetheirenthusiasmaboutproducts,brandsandcompaniesandinfluenceotherpeoplebydoingso.Theirinfectiousenthusiasmisvitaltothesuccessofanybusiness.It'sthebattlebetweenthemandtheiralterego,theantipromoter,whichdecidesifthereputationofbrandsarebuiltorbroken.Theynotonlyaffectsalesgrowth,butalsoinnovationandemployeemotivation.Superpromotersarethedrivingforcebehindthesuccessofeverycompany,soonewouldassumethatemployeesandmanagementareveryfamiliarwiththem.Therealityisthatmostorganizationssufferfromaseverecaseofsuperpromoterblindess.Thefocusisonanalyzingwhyproductsfailandthenegativeconsumerfeedback,ratherthanoptimizingthepotentialofenthusiasticloyalcustomers.Inaworldweresocialmediaisbecomingmoreandmoredominantitisallthemoreimportanttounderstandhowthesuperpromtercanbenefityourorganization.InTheSuperpromoterRijnVogelaarexplainshowanyorganizationcanbecomemoresuccessfulbymarshallingtheirsuperpromoters.Companiesshouldstopfocusingsomuchoncomplainingcustomersandunsatisfiedemployeesandspendmoretimewiththeirfriends,thesuperpromoters!