Corporate Blogging for Dummies

EstablishasuccessfulcorporateblogtoreachyourcustomersCorporateblogsrequirecarefulplanningandattentiontolegalandcorporatepoliciesinorderforthemtobeproductiveandeffective.Thisfun,friendly,andpracticalguidewalksyouthroughusingbloggingasafirstlineofcommunicationtocustomersandexplainshowtoprotectyourcompanyandemployeesthroughprivacy,disclosure,andmoderationpolicies.BloggingguruDouglasKarrdemonstrateshowblogsareanidealwaytoofferaconversationalandapproachablerelationshipwithcustomers.You’lldiscoverhowtoprepare,execute,establish,andpromoteacorporatebloggingstrategysothatyoucanreaptherewardsthatcorporatebloggingoffers.Sharesbestpracticesofcorporateblogging,includingtricksofthetrade,whatworks,andtrapstoavoidWalksyouthroughpreparingacorporateblog,establishingastrategy,promotingthatblog,andmeasuringitssuccessReviewsthelegalitiesinvolvedwithacorporateblog,suchasdisclaimers,termsofservice,commentpolicies,libelanddefamation,andmoreFeaturesexamplesofsuccessfulbloggingprogramsthroughoutthebookCorporateBloggingForDummiesshowsyouhowtoestablishacorporatebloginasafe,friendly,andsuccessfulmanner.