书目

Competitive Advantage(Anatomy and Constellation)/北京大学中国经济研究中心研究系

内容简介

Thisbookisanintegrativeaccountofthenatureandcausesofcompetitiveadvan-tagebasedonsolidscholarlyresearchinmainstreamStrategicManagementandrelat-edacademicfields,illustratedwithextensivecontemporarybusinessexamples.Itisintendedtoassistgeneralmanagersintheirstrategizingforsustainablecompetiti-veadvantageandpersistentsuperiorperformance.ThisbookcanalsobeusedasanMBAorEMBAtextinStrategicManagementandassourcematerialsforexecutivetrainingprogramsansconsultingpractice.

作者简介

HaoMaisProfessorofManagemettandEMBADirectorofBeijingInternationalMBAProgram,ChinaCeterforEconomicResearch,PekingUniversity,Beijing,China.HehasalsobeenonthefacultyofBryantCollege,nowBryantUniversity,since1994.HeearnedhisPH

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