Branding for Dummies 傻瓜书-如何建立品牌

WhydoconsumerspayapremiumforaDellorHewlettPackardlaptop,whentheycouldgetagenericmachinewithsimilarfeaturesforalowerprice?Theanswerliesinthepowerofbranding.Abrandisnotjustalogo.Itistheimageyourcompanycreatesofitself,fromyouradvertisinglooktoyourcustomerinteractionstyle.Itmakesapromiseforyourbusiness,andthatpromisebecomesthestickingpointforcustomerloyalty.Andthatloyaltyandtrustiswhy,sotospeak,yourlaptopssellandyourcompetitors'don't.Whateveryourbusinessis,whetherit'slargeorsmall,globalorlocal,BrandingForDummiesgivesyouthenutsandboltsknowhowtocreate,improve,ormaintainabrand.ThisplainEnglishguidewillhelpyoubrandeverythingfromproductstoservicestoindividuals.Itgivesyoustepbystepadviceonassemblingatopnotchbrandingteam,positioningyourbrand,handlingadvertisingandpromotion,avoidingblunders,andkeepingyourbrandviable,visible,andhealthy.You'llgetfamiliarwithbrandingessentialslike:definingyourcompany'sidentity;developinglogosandtaglines;launchingyourbrandmarketingplan;managingandprotectingyourbrand;fixingabrokenbrand;and,makingcustomersloyalbrandchampions.Filledwitheasytonavigateicons,charts,figures,toptenlists,andhumor,BrandingForDummiesisthestraightup,jargonfreeresourceformakingyourbrandstandoutfromthepackandforpositioningyourbusinesstoreaptheensuingrewards.