书目

Harvard Business Review on Corporate Strategy

内容简介

Forreaderswhoneedtostayup-to-dateonthenewrulesandevolvingideasthatareshapingtoday'scorporatestrategies,thisreferenceisessential.TheHarvardBusinessReviewPaperbackSeriesisdesignedtobringtoday'smanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.HerearethelandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforambitiousbusinesspeopleinorganizationsaroundtheglobe.Articlesinclude:CreatingCorporateAdvantagebyDavidJ.CollisandCynthiaA.Montgomery;CompetingonResources:Strategyinthe1990sbyDavidJ.CollisandCynthiaA.Montgomery;DesperatelySeekingSynergybyMichaelGooldandAndrewCampbell;TheEndofCorporateImperialismbyC.K.PrahaladandKennethLieberthal;BeyondGreening:StrategiesforaSustainableWorldbyStuartL.HartandJeffreyF.Rayport;WhyFocusedStrategiesMaybeWrongforEmergingMarketsbyTarunKhannaandKrishnaG.Palepu;CompetingonCapabilities:TheNewRulesofCorporateStrategybyGeorgeStalk,Jr.,PhilipEvans,andLawrenceE.Shulman;andCorporateStrategy:TheQuestforParentingAdvantagebyAndrewCampbell,MichaelGoold,andMarcusAlexander.

作者简介

Since1984,HarvardBusinessSchoolPresshasbeendedicatedtopublishingthemostcontemporarymanagementthinking,writtenbyauthorsandpractitionerswhoareleadingtheway.Whetherreadersareseekingbig-picturestrategicthinkingortacticalproblemsolving,adviceinmanagingglobalcorporationsorfordevelopingpersonalcareers,HBSPresshelpsfuelthefireofinnovativethought.HBSPresshasearnedareputationasthespringboardofthoughtforbothestablishedandemergingbusinessleaders.

目录

丛书

管理必读系列

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