内容简介
Forreaderswhoneedtostayup-to-dateonthenewrulesandevolvingideasthatareshapingtoday'scorporatestrategies,thisreferenceisessential.TheHarvardBusinessReviewPaperbackSeriesisdesignedtobringtoday'smanagersandprofessionalsthefundamentalinformationtheyneedtostaycompetitiveinafast-movingworld.HerearethelandmarkideasthathaveestablishedtheHarvardBusinessReviewasrequiredreadingforambitiousbusinesspeopleinorganizationsaroundtheglobe.Articlesinclude:CreatingCorporateAdvantagebyDavidJ.CollisandCynthiaA.Montgomery;CompetingonResources:Strategyinthe1990sbyDavidJ.CollisandCynthiaA.Montgomery;DesperatelySeekingSynergybyMichaelGooldandAndrewCampbell;TheEndofCorporateImperialismbyC.K.PrahaladandKennethLieberthal;BeyondGreening:StrategiesforaSustainableWorldbyStuartL.HartandJeffreyF.Rayport;WhyFocusedStrategiesMaybeWrongforEmergingMarketsbyTarunKhannaandKrishnaG.Palepu;CompetingonCapabilities:TheNewRulesofCorporateStrategybyGeorgeStalk,Jr.,PhilipEvans,andLawrenceE.Shulman;andCorporateStrategy:TheQuestforParentingAdvantagebyAndrewCampbell,MichaelGoold,andMarcusAlexander.