内容简介
OrganizationalchangepioneerRichardAxelrodexplainedinthefirsteditionof"TermsofEngagement"whytheoldmechanisticapproachestochangenolongerworked,andofferedfouressentialnewprinciplesthatleadtoanengagedorganization:Widenthecircleofinvolvement;Connectpeopletoeachotherandideas;Createcommunitiesforaction;andPracticedemocraticprinciples.DrawingonnumerousexamplesfromsuchcompaniesasHewlett-Packard,MercyHealthcare,FirstUnionBank,andothers,DickexplainedhowthefourprinciplesoftheEngagementParadigmenabledleaderstocreateenergyandcommitmentinsteadofapathyandresistance.Recognizingthepotentialformisapplication,healsoshowedhowengagementcandisengage,andidentifiespotentialpitfallstoavoid.Inthisrevised2ndEdition,Dickagainfocusesonthefourengagementprinciplesbutupdatesthemtoreflectcurrentthinkingandtrends.Itfocusesonleadershipandengagement,containsupdatedresearchfindingsonemployeeengagementandproductivity,andincludesmorecasestudiesandstoriesfromawiderrangeofindustriesandorganizations.
作者简介
Richard(Dick)AxelrodisafounderofandprincipalinTheAxelrodGroup,Inc.–aconsultingfirmfocusingonemployee-involvementtoaffectlarge-scaleorganizationalchange.BeforeformingTheAxelrodGroup,DickwasanorganizationdevelopmentmanagerforGeneralFoods,whichwasthefirstcompanyinAmericatouseself-directedworkteams(astrategywhosephilosophymadeagreatimpactontheyoungmanager).Henowbringstwenty-fiveyearsofconsultingandteachingexperiencetohiswork,withclientsincludingBoeing,Coca-Cola,Corning,FirstUnion,Ford,Harley-Davidson,Hewlett-Packard,Intel,Kraft,and3M.ForewordauthorPeterBlockisanorganizationaldevelopmentguruandauthorofmanysuccessfulbooksincludingFlawlessConsultingandCommunity.