TheBloombergWay:AGuideforReportersandEditors

ThedefinitiveguidetoreportingandeditingthestoryofmoneyAsmoreandmorepeopleareaffectedbytheactionsofWallStreetandthefederalgovernment,financialreportinghasbecomeevenmoreimportant.Bloomberg'sreputationforfast,accuratereportingiswidelyknownandrespectedamongnotonlyjournalists,butthegeneralpublic.TheBloombergWay,aninternalBloombergpublicationfornearlytwentyyears,reflectsthenewrealitiesofjournalismwherespeedisparamount,theimpactofnewsisinstantaneous,andthelinesbetweenobjectivityandopinionareincreasinglyblurred.TheBloombergWayisthemostthoroughandcomprehensiveguidetoreportingandeditingthestoryofmoney.OutliningthecentralprinciplesofBloombergNews,thisbookisanessentialguideforbothjournalismprofessionalsandstudents,andwillputanywriterinabetterpositiontoreportwithaccuracyandhonesty.Detailsthebasictenetsofsolidreporting,thefiveF's:Factual,First,Fastest,Final,andFutureDiscussestheessentialsofwritingagoodleadandoffersinsightsontheproperuseofvoiceAddresseshowtokeepopinionandspeculationoutofyourwritingandhowtoorganizestorylineswhenpreparingforbreakingnewsonanythingfromanearningsreleasetoamarketcrashTheBloombergWayisthemostimportantwriter'sresourceofoneofthelargestnewsorganizationsintheworld.Itinformsasitinstructs,withcoverageofessentialtopicsrangingfromhowtoconducteffectiveinterviewstotheimportanceofaccuracyandintegrityofnewsgathersandreporters.