International Business: The Challenge of Global

InternationalBusiness：TheChallengeofGlobalCompetition，12thEdition，byBall，Geringer，MinorandMcNettcontinuestobethemostcurrent，objectiveandthoroughtreatmentofInternationalBusinessavailableforstudents.Enrichedwithmaps，photos，andthemostup-to-dateworlddata，thistextboaststhecollectiveexpertiseoffourauthorswithfirsthandinternationalbusinessexperience，specializingininternationalmanagement，finance，law，globalstrategy，andmarketing–aclaimnoothertextcanmake.Inaddition，eachnewcopyofInternationalBusiness，12eincludesaccesstoCESIM–aninteractiveIBsimulationdevelopedforindustryprofessionals.Ball，et.al.istheonlytextbookonthemarketwhichfeaturesaccesstoCESIM.OnlyBall，Geringer，MinorandMcNettcanofferacompleteviewofInternationalBusinessasdiverseasthebackgroundsofbusinessstudents.