书目

MeatballSundae:HowNewMarketingisTransformingtheBusinessWorld(andHowtoThriveinIt)

  • 作者 Seth Godin著
  • 出版社 PiatkusBooks
  • 出版时间 2009年1月 第1版
  • ISBN 9780749929480
  • 定价 78.00

内容简介

Whatisameatballsundae?It'ssomethingmessy,disgustingandineffective,theresultofcombiningtwoperfectlygoodthingsthatdon'tgotogether.Meatballsarethebasicstaples,thethingspeopleneed,thestuffthatusedtobemarketedquitewellwithTVandothermassmarkettechniques.Thetoppingisnewmarketing:MySpace,websites,YouTube,andallofthemagicthatCEOswishwouldshineatoptheircompanies.Theproblem?Newmarketingislousyatsellingmeatballs.Whenconfrontedwiththemyriadopportunitiespresentedbynewmarketing,peopleusuallyask'Howcanwemakethisstuffworkforus?'This,asSethGodinexplainsinhisremarkablenewbook,isexactlythewrongquestion.Mappingout14trendsthatarecompletelyremakingwhatitmeanstobeamarketer-andbyextensiontransformingwhatwemakeandhowwemakeit-Godinshowshowthequestionforanythriving21stcenturybusinessmustbe:'Howcanwealterourbusinesstobecomeanorganizationthatthrivesonnewmarketing?'MeatballSundaeisanessentialguidetothefundamentalshifttakingplaceinthemarketingandbusinessworld,andshowsyouhowtoalignyourbusinesstoit.

作者简介

SethGodinisabest-sellingauthorandwasnamedbyForbes.comoneofthetop5webcelebsinthebusinessworld.HeholdsanMBAfromStanfordUniversity,andhasbeencalled'theUltimateEntrepreneurfortheInformationAge'byBusinessWeekmagazine.Visithiswebsitewww.sethgodin.com

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