书目

Pioneers, Hidden Champions, Changemakers, and Underdogs:Lessons from China's Innovators

内容简介

Chineseinnovatorsaremakingtheirmarkglobally.NotonlydosuchgiantsasAlibabaandHuaweicontinuetothriveandgrowthroughinnovation,thousandsofyoungerChineseentrepreneursarepoisedtoentertheglobalmarketplace.Inthisbook,MarkGreeven,GeorgeYip,andWeiWeiofferaninsider'sviewofChina'sunder-the-radar,globallycompetitiveinnovators.Theauthors,allexpertsonChineseinnovation,distinguishfourtypesofinnovatorsinChina:pioneers,largecompaniesthataregloballyknown;hiddenchampions,midsizeenterprisesthataremarketleadersintheirniches;underdogs,technology-drivenventureswithsignificantintellectualproperty;andchangemakers,newerfirmscharacterizedbydigitaldisruption,exponentialgrowth,andcross-industryinnovations.Theyinvestigatewhatkindsofinnovationsthesecompaniesdevelop(product,process,orbusinessmodel),theircompetitivestrategies,andkeydriversofinnovation.TheyidentifysixtypicalwaysChineseentrepreneursinnovate,includingswarminnovation(collectivelypursuingopportunities)andrapidcentralizeddecisionmaking.Finally,theylookathowChineseinnovatorsaregoingglobal,whetherbuildingR&Dnetworksinternationallyorexportingdisruptivebusinessmodels.ThebookincludesmanyexamplesofChineseinnovatorsandinnovations,drawnfromarangeofcompanies—frompioneerstochangemakers—includingAlibaba,Haier,Hikvision,MalongTechnology,WeihuaSolar,Mobike,andCheetahMobile.Greeven,Yip,andWeiofferanessentialguidetowhatmakesChinaaheavyweightcompetitorintheglobalmarketplace.

作者简介

MarkJ.GreevenMarkJ.GreevenisProfessorofInnovationandStrategyatIMDBusinessSchoolinLausanneandcoauthorofBusinessEcosystemsinChina:AlibabaandCompetingBaidu,Tencent,Xiaomi,andLeEco.GeorgeS.YipGeorgeS.YipisEmeritusProfessorofMarketingandStrategyatImperialCollegeBusinessSchoolinLondonandcoauthorofChina'sNextStrategicAdvantage:FromImitationtoInnovation(MITPress).HedivideshistimeamongBoston,London,andMaine.WeiWeiWeiWeiisFounderandCEOoftheShanghai-basedconsultingfirmGSLInnovation.

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