The Manager's Guide to Distribution Channels
- 作者
- 出版社 McGraw-Hill
- 出版时间 2004年4月 第1版
- ISBN 9780071428682
- 定价 630.00
内容简介
Channelmanagementhasbecomeoneofthemostimportantcomponentsofafirm'scompetitivestrategy,withmistakesoftencostingcompaniesmillions--andchannelmanagerstheircareers.TheManager'sGuidetoDistributionChannelsprovidesmanagersanddecisionmakerswithproventoolsandgo-to-marketstrategiesforrefiningchannelstrategiesandmanagingdistributionrelationships.Self-assessmenttoolscombinewithrealworldcasesandexamplestogivemanagersanon-theoretical,balancedblendofthought-provokinginsightsandhands-ontactics.
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