内容简介
Drawinguponfortyyearsofexperiencefromhisownsportsandcelebritymanagementpractice,MarkH.McCormackisbackwithcommon-senseadviceaimedatbusinessownersandwould-beCEOs.McCormack'stipsinclude:EndyourdayontimePeoplewhosaytheycankeepasecretusuallycan'tItpaystooverestimateyourcompetitionThebestideascannotbestolenKnowwhentosay"It'snoneofyourbusiness"GetpaidforthinkingratherthandoingTimeinfrontofthecustomeristhebesttimeofallBewaryofunanimousagreementNoteverybudgetdeservesyourrespectLearntheartofpickingupthecheckInninetybriefchaptersthatrangeintopicfromgettingaheadtostayingcompetitive,McCormackmakesclearthatdoingbusinessintoday'sclimatestillinvolvesthesamebasicelementsofhumaninteraction-intelligence,creativity,andefficiency-thathavealwaysmeantthedifferencebetweensuccessandfailure.