书目

Never Wrestle with a Pig and Ninety Other Ideas to Build Your Business and Career

内容简介

Drawinguponfortyyearsofexperiencefromhisownsportsandcelebritymanagementpractice,MarkH.McCormackisbackwithcommon-senseadviceaimedatbusinessownersandwould-beCEOs.McCormack'stipsinclude:EndyourdayontimePeoplewhosaytheycankeepasecretusuallycan'tItpaystooverestimateyourcompetitionThebestideascannotbestolenKnowwhentosay"It'snoneofyourbusiness"GetpaidforthinkingratherthandoingTimeinfrontofthecustomeristhebesttimeofallBewaryofunanimousagreementNoteverybudgetdeservesyourrespectLearntheartofpickingupthecheckInninetybriefchaptersthatrangeintopicfromgettingaheadtostayingcompetitive,McCormackmakesclearthatdoingbusinessintoday'sclimatestillinvolvesthesamebasicelementsofhumaninteraction-intelligence,creativity,andefficiency-thathavealwaysmeantthedifferencebetweensuccessandfailure.

作者简介

MarkH.McCormackisthefounderandCEOofInternationalManagementGroup(IMG),theworld'sdominantsportsmarketingorganization,whoseclientsincludeTigerWoods,DerekJeter,VenusandSerenaWilliams,andArnoldPalmer.

—  END  —