The Fortune at the Bottom of the Pyramid：Eradicating Poverty Through Profits

Theworld'smostexciting,fastest-growingnewmarket?It'swhereyouleastexpectit:atthebottomofthepyramid.Collectively,theworld'sbillionsofpoorpeoplehaveimmenseentrepreneurialcapabilitiesandbuyingpower.Youcanlearnhowtoservethemandhelpmillionsoftheworld'spoorestpeopleescapepoverty.Itisbeingdone-profitably.Whetheryou'reabusinessleaderorananti-povertyactivist,businessguruPrahaladshowswhyyoucan'taffordtoignore"BottomofthePyramid"(BOP)markets.InthebookandaccompanyingCDvideos,Prahaladpresents...