TUPPERWARE
- 作者
- 出版社 Random House US
- 出版时间 2001年2月 第1版
- ISBN 9781560989202
- 定价 146.00
内容简介
FromWonderBowlstoIce-TupmoldstoPartySusans,Tupperwarehasbecomeaniconofsuburbanliving.TracingthefortunesofEarlTupper'spolyethylenecontainersfromearlydesigntoglobaldistribution,AlisonJ.ClarkeexplainshowTupperwaretappedintopotentcommercialandsocialforces,becomingaprevailingsymboloflatetwentieth-centuryconsumerculture.InventedbyEarlTupperinthe1940stopromotethriftandcleanliness,thepastelplasticwaresweretoutedasessentialtoapostwarlifestylethatemphasizedcasualentertainingandcelebratedAmerica'smaterialabundance.Bythemid-1950stheTupperwareparty,whichgatheredwomeninahostess'shomeforlivelyproductdemonstrationsandsales,wasthefoundationofamultimillion-dollarbusinessthatprovedasinnovativeasthecontainersthemselves.Clarkeshowshowthe“partyplan”directsalessystem,bycreatingacorporateculturebasedonwomen'sdomesticlives,playedagreaterrolethanpatentedsealsandstreamlineddesigninthesuccessofTupperware.
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