How Google Works

作者 Jonathan Rosenberg著Eric Schmidt
出版社 Hodder
出版时间 2014年9月第1版
ISBN 9781444792461
定价 273.00

内容简介

BothEricSchmidtandJonathanRosenbergcametoGoogleasseasonedSiliconValleybusinessexecutives,butoverthecourseofadecadetheycametoseethewisdominCoachJohnWooden\\\'sobservationthat\\\'it\\\'swhatyoulearnafteryouknowitallthatcounts\\\'.AstheyhelpedgrowGooglefromayoungstart-uptoaglobalicon,theyrelearnedeverythingtheyknewaboutmanagement.HowGoogleWorksisthesumofthoseexperiencesdistilledintoafun,easy-to-readprimeroncorporateculture,strategy,talent,decision-making,communication,innovation,anddealingwithdisruption.Theauthorsexplainhowtheconfluenceofthreeseismicchanges-theinternet,mobile,andcloudcomputing-hasshiftedthebalanceofpowerfromcompaniestoconsumers.Thecompaniesthatwillthriveinthisever-changinglandscapewillbetheonesthatcreatesuperiorproductsandattractanewbreedofmultifacetedemployeeswhomtheauthorsdub\\\'smartcreatives\\\'.Themanagementmaxims(\\\'Consensusrequiresdissension\\\',\\\'Exileknavesbutfightfordivas\\\',\\\'Think10X,not10%\\\')areillustratedwithpreviouslyunreportedanecdotesfromGoogle\\\'scorporatehistory.\\\'Backin2010,EricandIcreatedaninternalclassforGooglemanagers,\\\'saysRosenberg.\\\'Theclassslidesallread\\\'Googleconfidential\\\'untilanemployeesuggestedweupholdthespiritofopennessandsharethemwiththeworld.Thisbookcodifiestherecipeforoursecretsauce:howGoogleinnovatesandhowitempowersemployeestosucceed.\\\'

作者简介

JonathanRosenbergjoinedGooglein2002andmanagedthedesignanddevelopmentofthecompany\\\'sconsumer,advertiser,andpartnerproducts,includingSearch,Ads,Gmail,Android,Apps,andChrome.HeiscurrentlyanadvisortoGoogleCEOLarryPage.EricSchmidtservedasGoogle\\\'sCEOfrom2001to2011.Duringthattimeheshepherdedthecompany\\\'sgrowthfromaSiliconValleystart-uptoaglobaltechnologyleaderthattodayhasover$55billioninannualrevenuesandofficesinmorethan40countries.EricisnowGoogle\\\'sexecutivechairman.

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