内容简介
Acomprehensiveintroductiontoresearchmethodsforstudentsplanningorundertakingadissertationorextensiveresearchprojectinbusinessandmanagement.The sixtheditionofResearchMethodsforBusinessStudentsbringsthetheory,philosophyandtechniquesofresearchtolifeandenablesstudentstounderstandthepracticalrelevanceoftheresearchmethods.Ahighlyaccessiblestyleandlogicalstructurehavemadethisthe‘studentchoice’andrun-awaymarketleader.Thebookiswrittenforstudentsonundergraduateandpostgraduatedegreeprogrammesinbusiness,orbusiness-relateddisciplines.Thefollowingonlineresourcessupportthetext:ForStudents:self-assessmentquestions,glossary,revision“flashcards”,tutorialsforSPSSandNVivo,plusSmarterOnlineSearchingGuideForInstructors:teachingmanual,powerpointslides,testbank