How to Set up & Run a Fashion Label 如何建立和运行一个时尚品牌

Nomatterhowtalentedyouareasadesigner,ifyouaregoingtorunasuccessfulfashionlabelyoualsoneedtoknowaboutbusinessfrommarketingandPRtomanufacturingyourcollection,andwheretofindthemoneytofinanceitall.InHowtoSetUpandRunaFashionLabel2ndedition,TobyMeadowspresentsano-nonsenseguidetorunningyourownbusiness,whetheritiswithintheclothing,accessoriesorfootwearsectors.Packedwithtips,casestudiesandtaskstohelpyouanalyseyourself,yourmarketandyourproduct,thebookisdesignedforanyonewantingtostarttheirownfashionbusiness.Thisnew,expandededitioncontainsinformationone-commerce,sustainability,fivenewcasestudiesandupdatedimagesthroughout.