内容简介
Hereisthebestsellingguidethatcreatedanewgameplanformarketinginhigh-techindustries.CrossingtheChasmhasbecomethebibleforbringingcutting-edgeproductstoprogressivelylargermarkets.Thiseditionprovidesnewinsightsintotherealitiesofhigh-techmarketing,withspecialemphasisontheInternet.It'sessentialreadingforanyonewithastakeintheworld'smostexcitingmarketplace.
作者简介
GeoffreyMooreisaManagingDirectorwithTheChasmGroup,aconsultingpracticebasedinCaliforniathatprovidesmarketdevelopmentandbusinessstrategyservicestomanyleadinghigh-technologycompanies.HeisalsoaVenturePartnerwithMohrDavidowVentures,aCalifornia-basedventurecapitalfirmspecializinginspecifictechnologymarkets,includinge-commerce,internet,enterprisesoftware,networkingandsemiconductors.AsaVenturePartneratMohrDavidow,heprovidesmarketstrategyadvicetotheirhigh-techportfoliocompanies.GeoffreyisafrequentspeakerandlectureratindustryconferencesandhisbooksarerequiredreadingatStanford,Harvard,MITandotherleadingbusinessschools.Geoffrey'scurrentpracticefocusesontheconceptsofhisrecentbookLivingontheFaultLine,targetedtoCEO'sandseniorexecutivesofFortune500companiesfacingtheimpactoftheInternet.Geoffrey'sfirstbook,CrossingtheChasm,initiallypublishedin1991,addscompellingnewextensionstotheclassicalmodeloftheTechnologyAdoptionLifeCycle.Heintroduceshisreaderstoagapor"chasm"thatinnovativecompaniesandtheirproductsmustcrossinordertoreachthelucrativemainstreammarket.ArevisededitionwasreleasedinJuly1999toupdateindustriesandcase-studycompanies.Thesequel,InsidetheTornado,publishedin1995,providesreaderswithinsightintohowtocapitalizeonthepotentialforhypergrowthbeyondthechasm.ThissecondbooksortsouthowthemarketforcesbehindtheTechnologyAdoptionLifeCycledemandtheneedforradicalshiftsinmarketstrategy.TheGorillaGame,Geoffrey'sthirdbook,wasoriginallyreleasedinMarchof1998witharevisedversion,includinganewchapteroninternetinvesting,releasedAugustofthisyear.Thisbookwasco-authoredwithChasmGroupmanagingpartnerandhigh-techmarketingstrategistTomKippola,andstockinvestmentguruandBancAmericaRobertsonStephensanalystPaulJohnson.TheGorillaGamecombinesthemethodologyMooreintroducedinCrossingtheChasmandInsidetheTornado,withJohnson'sstockmarketvaluationmodelsandWallStreetexpertise,andKippola'shigh-techinvestmentexperience.Geoffrey'smostrecentbook,LivingontheFaultLine,focusesonasingletheme:HowshouldthemanagementofapubliccompanythatrosetoprominencepriortotheageoftheInternetmanageforshareholdervaluenowthattheInternetisuponus?LivingontheFaultLineguidesexecutivesandmanagerswhoarecopingwithdisruptivetechnology,destabilizingtheircoremarketpositions,providingthemwithnewmodels,metrics,andorganizationalpracticestomeetthechallengesoftheneweconomy.PriortofoundingTheChasmGroupin1992,GeoffreywasaprincipalandpartneratRegisMcKenna,Inc.,aleadinghigh-techmarketingstrategyandmarketingcommunicationscompany.Forthedecadeprior,hewasasalesandmarketingexecutiveatthreedifferentsoftwarecompanies.Geoffreyholdsabachelor'sdegreefromStanfordUniversityandaPh.D.fromtheUniversityofWashington,bothinliterature,andservedasanEnglishprofessoratOlivetCollege.
