Focus 焦点: 企业未来之本

What'sthesecrettoacompany'scontinuedgrowthandprosperity?InternationallyknownmarketingexpertAlRieshastheanswer:focus.Hiscommonsenseapproachtobusinessmanagementisfoundedonthepremisethatlong-lastingsuccessdependsonfocusingoncoreproductsandeschewingthetemptationtodiversifyintounrelatedenterprises.Usingreal-worldexamples,Riesshowsthatinindustryafterindustry,itisthecompaniesthatresistdiversification,andfocusinsteadonowningacategoryinconsumers'minds,thatdominatetheirmarkets.Heofferssolidguidanceonhowtogetfocusedandhowtostayfocused,layingoutaworkableblueprintforanycompany'sevolutionthatwillincreasemarketshareandshareholdervaluewhileensuringfuturesuccess.