Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

Manyseniorexecutivestalkaboutinformationasoneoftheirmostimportantassets,butfewbehaveasifitis.Theyreporttotheboardonthehealthoftheirworkforce,theirfinancials,theircustomers,andtheirpartnerships,butrarelythehealthoftheirinformationassets.Corporationstypicallyexhibitgreaterdisciplineintrackingandaccountingfortheirofficefurniturethantheirdata.Infonomicsisthetheory,study,anddisciplineofassertingeconomicsignificancetoinformation.Itstrivestoapplybotheconomicandassetmanagementprinciplesandpracticestothevaluation,handling,anddeploymentofinformationassets.Thisbookspecificallyshows:CEOsandbusinessleadershowtomorefullywieldinformationasacorporateassetCIOshowtoimprovetheflowandaccessibilityofinformationCFOshowtohelptheirorganizationsmeasuretheactualandlatentvalueintheirinformationassets.Moredirectly,thisbookisfortheburgeoningforceofchiefdataofficers(CDOs)andotherinformationandanalyticsleadersintheirvaliantstruggletohelptheirorganizationsbecomemoreinfosavvy.AuthorDouglasLaneyhasspentyearsresearchinganddevelopingInfonomicsandadvisingorganizationsontheinfiniteopportunitiestomonetize,manage,andmeasureinformation.Thisbookdeliversasetofnewideas,frameworks,evidence,andevenapproachesadaptedfromotherdisciplinesonhowtoadminister,wield,andunderstandthevalueofinformation.Infonomicscanhelporganizationsnotonlytobetterdevelop,sell,andmarkettheirofferings,buttotransformtheirorganizationsaltogether.,