书目

How McGruff and the Crying Indian Changed Americ

内容简介

PulitzerPrizenominatedjournalistWendyMelilloauthorsthefirstbooktoexplorethehistoryoftheAdCouncilandthecampaignsthatbroughtpublicserviceannouncementstothenationthroughthemassmedia."HowMcGruffandtheCryingIndianChangedAmerica:AHistoryofIconicAdCouncilCampaigns"detailshowpublicserviceadvertisingcampaignsbecamepartofournationalconversationandchangedusasasociety.TheAdCouncilbeganduringWorldWarIIasapropagandaarmofPresidentRoosevelt'sadministrationtopreserveitsbusinessinterests.Happilyfortheadindustry,itwasadoubleplay:thegovernmentgottop-notchwork;theindustrygotaninsiderrelationshipthatprovedusefulwhenwardingoffregulation.FromRosietheRivetertoSmokeyBeartoMcGrufftheCrimeDog,"HowMcGruffandtheCryingIndianChangedAmerica"explorestheissuesandcampaignsthathavebeenparamounttothenation'scollectivememoryandlooksatchallengesfacingpublicservicecampaignsinthecurrentmediaenvironment.

作者简介

WendyMelilloisanassistantprofessorintheSchoolofCommunicationatAmericanUniversity.AsastaffwriterforTheWashingtonPostsheearnedaPulitzerPrizenomination,aPenney-MissouriNewspaperAward,andaWhiteHouseCorrespondents'Associationaward.Fornearlyadecade,MelillowastheWashington,DC,bureauchiefandseniorwriterforAdweek,whereshecoveredproductandpoliticaladvertising,marketing,PR,andregulation.,,

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