Leading the Starbucks Way星巴克领先之道

Oneofthebest-recognizedandadmiredbrandsintheworld,Starbuckssinglehandedlytransformedtheordinarydeliveryofcoffeeintoaculturalphenomenon——aresultofthecompany’sexemplaryleadershippractices.JosephMichelli,authoroftheWallStreetJournal,USAToday,andBusinessWeekbestsellerTheStarbucksExperience,explainsthattheinternationalsuccessofStarbucksbeginswithapromise:Toinspireandnurturethehumanspirit——oneperson,onecup,andoneneighborhoodatatime.Michellioffersaperspectiveontheleadershipprinciplesthatdrovetheiconiccoffeecompany’sresurgencefromserioussetbacksduringtheeconomicdownturn——oneofthefewtrueturnaroundstoriesofthistime.Andthecompanycontinuestogrowdramatically,enteringnewmarketsandchannelswithfreshproductsandtechnologies.InLeadingtheStarbucksWay,Michelliestablishesfiveactionableprinciplesthatfuellong-termglobalsustainabilityatStarbucksandthatcanbeusedinanycompany,inanyindustry:SavorandElevateLovetoBeLovedReachforCommonGroundMobilizetheConnectionCherishandChallengeYourLegacyLeadingtheStarbucksWayisapenetratinglookattheinnerworkingsofoneoftoday’smostsuccessfulbrands.ThecompanygaveMichellione-on-oneaccesstoavarietyofemployees(calledpartners)towritethisbook——frombaristastoseniorleaders,includingHowardSchultz,chairman,president,andchiefexecutiveofficer.Inshort,successisallaboutlovingyourproduct,lovingyourcustomers,andlovingyouremployees.Sincerely.Withoutfail.Eveninthefaceofbusinesschallenges.PraiseforLeadingtheStarbucksWay“MichellishowsushowasmallSeattle-basedchainofcoffeeshopsbecameoneofthemostbelovedbrandsontheplanet.Sograbacupofcoffee,putyourfeetup,andreadthisbook!”星巴克是世界上公认的最受推崇的品牌之一，它凭借自身的努力，从一个普通的小咖啡馆一跃成为今日引领咖啡文化的大品牌——这一切都源于公司堪称典范的领导力实践。本书作者约瑟夫·米歇利于2006年撰写的《星巴克体验》荣登《华尔街日报》、《今日美国》及《商业周刊》等畅销书排行榜。而这本《星巴克领先之道》则更加深入地解读了星巴克公司内部领导力的秘密。通过本书，我们将了解到星巴克的成功始于它的使命，即“激发和孕育人文精神，从每个人、每杯咖啡、每个街区开始”。作者从领导力的视角出发，讲述了星巴克的领导者如何在经济低迷时期，坚持以顾客为中心、关心尊重员工的原则，不断提供高品质的咖啡并研发新产品，利用创新与科技，带领星巴克伙伴摆脱经济困境并东山再起。作者总结出星巴克的全球长期可持续发展模式的五大原则。用心体验，充满激情将爱注入，让信任流动起来相互尊重，达成共识建立广泛联结，让人们息息相关学会珍惜，一路向前这五大原则具有很强的操作性，任何行业及企业都能从中得到启示。