The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies

Theinternationalizationandconsolidationofretailingisturningthetraditionalretailindustryonitshead.Internationalpurchasing,fastandefficientoperationalmodelsandnewtechnologiesconstantlychallengeretailers.Realpricecompetitionisjustbeginning.TheRetailValueChainanalyzesthechangesintheretailindustryandthestrategicoptionsnowopentocompanies.ThebookdescribesthekeyconceptsofEfficientConsumerResponse(ECR)andprovidesseveralillustrativecasestodemonstratetheresults.Thisbookexploresthefollowingtopics:?Whyhaveharddiscounterssucceededinmanymarkets??Whatarethekeysuccessfactorsofpremiumretailing??Howcantraditionalretailingrespondtocompetitionfromnewentrants??Howwillprivatelabelschangeproductdevelopmentprocessesandthebalanceofpowerintheretailvaluechain??HowcandifferentmanufacturersbenefitfromECR-collaboration??Howdoretailersshareanduseinformationincollaborationwithmanufacturers??Howwillnewtechnologieschangetheretailvaluechain?,