Designing for the Digital Age：How to Create Human-Centered Products and Services

作者 Kim Goodwin著
出版社 Wiley
出版时间 2009年2月第1版
ISBN 9780470229101
定价 498.30

内容简介

Whetheryou'redesigningconsumerelectronics,medicaldevices,enterpriseWebapps,ornewwaystocheckoutatthesupermarket,today'sdigitally-enabledproductsandservicesprovidebothgreatopportunitiestodelivercompellinguserexperiencesandgreatrisksofdrivingyourcustomerscrazywithcomplicated,confusingtechnology.Designingsuccessfulproductsandservicesinthedigitalagerequiresamulti-disciplinaryteamwithexpertiseininteractiondesign,visualdesign,industrialdesign,andotherdisciplines.Italsotakestheabilitytocomeupwiththebigideasthatmakeadesirableproductorservice,aswellastheskillandperseverancetoexecuteonthethousandsmallideasthatgetyourdesignintothehandsofusers.Itrequiresexpertiseinprojectmanagement,userresearch,andconsensus-building.Thiscomprehensive,full-colorvolumeaddressesalloftheseandmorewithdetailedhow-toinformation,real-lifeexamples,andexercises.Topicsincludeassemblingadesignteam,planningandconductinguserresearch,analyzingyourdataandturningitintopersonas,usingscenariostodriverequirementsdefinitionanddesign,collaboratingindesignmeetings,evaluatinganditeratingyourdesign,anddocumentingfinisheddesigninawaythatworksforengineersandstakeholdersalike.

作者简介

KimGoodwinisVPDesignandGeneralManageratCooper,wheresheleadsbothanintegratedpracticeofinteraction,visual,andindustrialdesignersandthedevelopmentoftheacclaimedCooperUdesigncurriculum.Kimknowsthedesignworldfrommultipleangles;shestartedasanin-houseandfreelancedesignerandspentseveralyearsasanin-housecreativedirectorbeforejoiningCooper11yearsago.Kimhasledprojectsinvolvingatremendousrangeofdesignproblems,includingWebsites,complexanalyticalandenterpriseapplications,phones,medicaldevices,services,andevenorganizations.Herclientsandemployershaveincludedeverythingfromone-manstartupstotheworld'slargestcompanies,aswellasuniversitiesandgovernmentagencies.ThisrangeofexperienceandapassionforteachinghaveledtoKim'spopularityasanauthorandasaspeakeratconferencesandcompaniesaroundtheworld.

— END —