The Lenovo Way：Managing a Diverse Global Company for Optimal Performance

BUILDYOURCOMPANYINTOAGLOBALGIANT--THELENOVOWAYApowerfulbookthatshowsthestep-by-stepevolutionofanewkindofglobaltechnologypowerhouse,TheLenovoWayisindispensablereadingforleadersandmanagerswhodealwithstrategy,innovation,branding,andHRatanykindofcompany.ItalsotellstheremarkablestoryofhowtwowomenfromverydifferentbackgroundsrosetobecomeleadersinLenovo'sjourneytothetop.TheLenovoWayshowsbusinessleadershowtogainmarketshareanddevelopnewbusinessmodels.ThestrategiesdrivingLenovo’sascenttotheleadingpositioninthePCindustryhavebeeninmotionforyears,andthisbookshowshowLenovo,withrootsinbothEastandWest,didit.BasedonunprecedentedaccesstoformerandpresentCEOsandothertopmanagers,TheLenovoWaytellsthefascinatingstoryoftheriseofthisremarkableglobalbrand.ItalsoprovidesinvaluablebusinesslessonsforhowtouseLenovo’ssuccessstrategiestoadvanceyourowncompany'ssuccess.Buildingforadecadeonitshistory-makingacquisitionofIBM'sPCbusinessin2005,todayLenovois#1inglobalPCsales,anditisrapidlygaininginsalesoftabletsandsmartphones.Lenovoischallengingtheworld'sbiggestandmostpowerfulbrandsthroughinnovationsandnewacquisitionstobecomeanevenbiggerforceinsmartphones,servers,andcloudcomputing,anditsCEOhasbeenlistedasoneofthebestintheworld.UsingthestoryofLenovoasacasestudyillustratingbestglobalpractices,TheLenovoWayexplainshowto:GainmarketsharebyprotectingcorestrengthswhileseizingnewopportunitiesCreateadiverseandeffectiveculturethattranscendsallbordersLeadyourcompanysuccessfullythroughthechaosofchangeMakeinnovationpartofyourorganizationalDNAProvidingkeyinsightsintothetopicsmostcriticaltoleadersofglobalbusinesses,theauthorsexploreallthemajorturningpoints:frombuildinganiconicbrandtostreamliningsupplychains,whilemakingthetransitionfromacorebusinessofPCstoanewbusinessmodel.Inordertoexcelintoday'smarketplace,managersneedtocreateablueprintforawholenewlevelofglobalization.Youmustpositionyourcompanytocontinuedoingwhatitdoesbest,yetbepoisednotjusttonavigatebutalsotocapitalizeonchangeandtakeadvantageofturmoil.Looktothecompanythathasbeenabletoturnadiverseworkforceintoaglobalbusinessphenomenon.ThisisyourtimetolearnhowtodoitTheLenovoWay.这是一本有分量的书，展现了一个新的全球化的科技公司逐渐演变的历程，为企业人士有志于构建一个全球化的伟大公司提供了一条参照路径，是企业主和管理人员在战略制定、品牌创建，以及人力资源方面不可多得的读本。本书讲述了两个来自不同文化背景的职业女性，在与联想一块成长的过程中，如何从普通的角色蜕变成优秀的领导者的精彩故事。《联想之道》全景式地展现了联想领导层在激烈的市场竞争中如何获取市场份额，并构建出全新的商业模式的历程。在中西企业的市场较量之中，成功策略驱动联想成为全球PC行业的领袖，并将这一地位延续至今。