跨文化交际

Fromideasandconceptstoeccectivepractice...yourinterculturalcommunicationskillswillgrowEffectiveinterculturalcommunicationbeginswithmotivation，knowledge，andatrueappreciationofculturaldiversity.Thispioneeringbest-sellersuppliesyouwithallthree.AuthorsLarryA.Samovar.RichardE.Porter-andnewco-authorLisaA.Stefani-translatecommunicationideasandconceptsintoeffectivepracticesthatguiceyouinimprovingyourinterculturalcommunicationskillsandreachingyourcommunicationgodls.Goingbeyondtraditionalcoverage.CommunicationBetweenCulturesfocusesonthedeepstructureofculturewithspecialemphasisonreligion，family，andhistory，Youllexplorehowdifferencesinperception，worldviews，values，andverbalandnonwerbalmessagesallaffectcommunication.Andyoullhavethebenefitofthebooksmanycurrentexamplesandconcreteetrategiesforimprovingyouskills.Inthisthirdedition，significantchangesandaddedfeaturesinclude：AnewchapterdevotedtotheroleofcultureinhealthcareEvenmorematerialonhowreligion，family，andhistoryaffectcommunicationExpandedanalysisofstereotyping，prejudice，discrimination，andethicsthataddressestheincreaseinracialtensiontensionintheUnitedStatestodayAgreaterfocusontheroleofco-culturesinNorthAmericaNewdiscussionofthemanywaysthatculturesarealikeAnewsectiononculturaladaptationthataddressestheincreasedmigrationoccurringinrecentyears