The Economic Naturalist：Why Economics Explains Almost Everything

Thisbookhelpsyoudiscoverthesecretsbehindhundredsofeverydayenigmas.Whyistherealightinyourfridgebutnotinyourfreezer?Whydo24-hourshopsbotherhavinglocksontheirdoors?WhydidKamikazepilotswearhelmets?Theanswerissimple:economics.Economicsdoesn'tjusthappeninclassroomsorinternationalbanks.Itiseverywhereandinfluenceseverythingwedoandsee,fromthecinemascreentothestreets.Itcanevenexplainsomeoflife'smostintriguingenigmas.Foryears,economistRobertFrankhasbeenencouraginghisstudentstouseeconomicstoexplainthestrangesituationstheyencounterineverydaylife,frompeculiarproductdesigntothevagariesofsexappeal.Nowhesharesthemostintriguing--andbizarre--questionsandtheeconomicprinciplesthatanswerthemtorevealwhymanyofthemostpuzzlingpartsofeverydaylifeactuallymakeperfect(economic)sense.