KeepingUpwiththeQuants:YourGuidetoUnderstandingandUsingAnalytics
- 作者
- 出版社 HarvardBusinessSchoolPress
- 出版时间 2013年6月
- ISBN 9781422187258
- 定价 189.00
内容简介
WhyEveryoneNeedsAnalyticalSkills
Welcometotheageofdata.Nomatteryourinterests(sports，movies，politics)，yourindustry(finance，marketing，technology，manufacturing)，orthetypeoforganizationyouworkfor(bigcompany，nonprofit，smallstart-up)—yourworldisawashwithdata.
Asasuccessfulmanagertoday，youmustbeabletomakesenseofallthisinformation.Youneedtobeconversantwithanalyticalterminologyandmethodsandabletoworkwithquantitativeinformation.Thisbookpromisestobecomeyour“quantitativeliteracy"guide—helpingyoudeveloptheanalyticalskillsyouneedrightnowinordertosummarizedata，findthemeaninginit，andextractitsvalue.
InKeepingUpwiththeQuants，authors，professors，andanalyticsexpertsThomasDavenportandJinhoKimofferpracticaltoolstoimproveyourunderstandingofdataanalyticsandenhanceyourthinkinganddecisionmaking.You’llgaincrucialskills，including：
•Howtoformulateahypothesis
•Howtogatherandanalyzerelevantdata•Howtointerpretandcommunicateanalyticalresults
•Howtodevelophabitsofquantitativethinking•Howtodealeffectivelywiththe“quants”inyourorganization
Bigdataandtheanalyticsbasedonitpromisetochangevirtuallyeveryindustryandbusinessfunctionoverthenextdecade.Ifyoudon’thaveabusinessdegreeorifyouaren’tcomfortablewithstatisticsandquantitativemethods，thisbookisforyou.KeepingUpwiththeQuantswillgiveyoutheskillsyouneedtomasterthisnewchallenge—andgainasignificantcompetitiveedge.
Welcometotheageofdata.Nomatteryourinterests(sports，movies，politics)，yourindustry(finance，marketing，technology，manufacturing)，orthetypeoforganizationyouworkfor(bigcompany，nonprofit，smallstart-up)—yourworldisawashwithdata.
Asasuccessfulmanagertoday，youmustbeabletomakesenseofallthisinformation.Youneedtobeconversantwithanalyticalterminologyandmethodsandabletoworkwithquantitativeinformation.Thisbookpromisestobecomeyour“quantitativeliteracy"guide—helpingyoudeveloptheanalyticalskillsyouneedrightnowinordertosummarizedata，findthemeaninginit，andextractitsvalue.
InKeepingUpwiththeQuants，authors，professors，andanalyticsexpertsThomasDavenportandJinhoKimofferpracticaltoolstoimproveyourunderstandingofdataanalyticsandenhanceyourthinkinganddecisionmaking.You’llgaincrucialskills，including：
•Howtoformulateahypothesis
•Howtogatherandanalyzerelevantdata•Howtointerpretandcommunicateanalyticalresults
•Howtodevelophabitsofquantitativethinking•Howtodealeffectivelywiththe“quants”inyourorganization
Bigdataandtheanalyticsbasedonitpromisetochangevirtuallyeveryindustryandbusinessfunctionoverthenextdecade.Ifyoudon’thaveabusinessdegreeorifyouaren’tcomfortablewithstatisticsandquantitativemethods，thisbookisforyou.KeepingUpwiththeQuantswillgiveyoutheskillsyouneedtomasterthisnewchallenge—andgainasignificantcompetitiveedge.
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