Daniel Eatock Imprint：Works 1975-2007

Imaginetheworkofayoungdesignerforwhomconceptandhumoraremoreimportantthantheglossyaestheticsofmainstreamperiodicalsanddesignannualsandforwhomthemessagetrumpsthemedia,andyoubegintogetanideaoftherefreshinglysmartandthought-provokingworkofDanielEatock.Rejectingthewidelyheldopinionthatworkmadewithoutaclientis"art"andworkforhireis"design,"Eatockchallengesbothcategoriesbypurposelyblurringthedistinction.Whetherheissolvingtraditionalclientproblemsorthoseofhisownchoosing,Eatocka(TM)sworkrespondstopersonalfascinationsandthepuredesiretoinvent,discover,andpresent.Thefirstmonographonthisunconventionalpractitioner,"DanielEatockImprint"isasunconventionalastheartisthimself.Whileutilizingandembracingtheexpectationsofatraditionalmonograph,theLondon-baseddesigneralsochallengesandsubvertsthem,presentingworksbasedonconnectionsandassociationsthroughcolor,composition,titles,material,andformatratherthaninchronologicalorhierarchicalorder.Constantlyoscillatingbetweenartandgraphicdesign,thisbookisfullofEatocka(TM)sastuteobservationsandeccentricobsessions.