Data Driven Business Transformation: How to Disrupt, Innovate and Stay Ahead of the Competition

DataDrivenBusinessTransformationwalksyouthroughthejourneyofhowtotransformyourbusinesstounleashallthathiddenvalue.Itmakesthebusinesscase,takingthereaderstagebystage,usingrealworldexamples,throughpracticalstepsandlearningsfrompeoplewhohavedonethisandsucceeded.Thisbookhand-holdsanyonethroughtheirdatadriventransformation.DataDrivenBusinessTransformationprovidesyouwiththeknowledge,theplan,thevisionandthelanguagetotransformyourbusiness.Itdrawsacleardistinctionbetween‘datatransformation’,asopposedto‘digitaltransformation’(ie,technologyandplatforms),thelatterofwhichiswhatmostbooksinthisgenrearefocusedon.Equally,manybooksfocusondatascience(suchasartificialintelligence,machinelearning,predictiveanalytics,etc.).andsoaremissingvastpartsofthejourney.Achangeincultureiskeytotransformingabusinesstobedatadriven.Dataneedstositattheheartofthebusiness.DataDrivenBusinessTransformationdescribesstrategiesandplanstochangethedataculturewithinabusinesssothateveryonesharesthesamedatadrivenvision.Thebookispepperedwithinformativeandentertainingcasestudies,andiswritteninaconversationaltonemakingitappealingtoanyoneatanystageofofbusinessdevelopment,fromstartuptoC-Suite.Itisessentialforthosewhorealisethattechnology(digital)ismanycasesinbusinessistheproblem,notthesolution,whereasthepowerofdataistransformational.?Manybusinessesneedorwanttotransformtosurviveortothrive.Thedigitaltransformationwasallabouttechnologyandplatformsdrivingbusinessandcustomersonline.Dataenabledtransformationisaboutexploitingdatatoprovidekeyinsightstodrivebusinessoperationsandvalue.ThisbookiswrittenbytwoworkingCDOs,whoarewidelyconsideredthoughtleadersinthisarea.Theyhaveputtherigorsandcreativepracticesofdata-driventransformationtothetest,asopposedtomanyotherauthorsinthisareawhoareeitherconsultantsoracademics.CarolineandPeterofferapragmatic,usefulperspective,becausethey’vedoneitthemselves.,