Everywhere Comprehensive Digital Business Strategy for the Social Media Era

PutdigitalbusinessstrategyatthecenterofyourbusinessWelcometothesocialmediaage.Althoughitsimpactwasfirstfeltinthemarketingdepartment,thesocialwebisspreadingacrossallbusinessfunctions,impactingthewaytheycommunicate,operate,organize,andcreatevalue.Acomprehensivedigitalstrategyisessentialforbusinesseshopingtobuildthisnewformofcompetitiveadvantage.Everywhereexplainshowtoputyourdigitalstrategyatthecenterofhowyourorganizationcommunicates,operates,organizesitself,andcreatesvalue.DevelopacomprehensivedigitalstrategyforyourorganizationPutyouronlinebusinessstrategyatthecenterofyourcustomer'sexperience,andattheheartofeverythingyoudoLarryWeber'sW2GroupishelpingcompanieslikeSony,IBM,HarvardPilgrimHealthCare,andthegovernmentofRwanda,craftnewonlinebusinessstrategiesTheWebisnotjustanothermarketingchannel.Putsocialmedia,email,Web,andotherdigitalinteractionsEverywhereinyourbusiness,andmakedigitalbusinessstrategytheheartofyourthrivingenterprise.,