内容简介
Thisbest-sellingtextremainsthemostcomprehensive,how-toreferenceongraphicdesignandadvertisingforprintandinteractivemedia,intendedtoserveasafoundationforagraphicdesignandadvertisingdesigneducation.Theoryandapplicationsarestressedwithaninstructiveapproach.Knownforitsthoroughtreatmentoftheoryandmajorgraphicdesignapplications,thistextconcentratesontheintegrationofdesignprinciplesandelements,providinghundredsofmeaningfulexamplesoftheirinteractionthroughout.