书目

InformationMasters:SecretsoftheCustomerRace

  • 作者 John McKean著
  • 出版社 Wiley
  • 出版时间 1999年5月
  • ISBN 9780471988014
  • 定价 533.90

内容简介

JohnMcKeanisExecutiveDirectoroftheCenterforInformationBasedCompetition,whichadvancesthethinkingonhowfirmsincuomer-intensiveinduriesachievecompetitiveadvantagefromapplyingcuomerinformation.Heiscalledonbytheworld'sleadingfirmstoguidethemthroughthetumultuousprocessoftransformingtheirinformationlegaciesintocuomer-basedinformationcompetenciesforthe21century.Heisfrequentlyinvitedbytheworld'sleadingfirmstospearheadglobalcuomerinformationforums.JohnMcKean'srealworldcuomerinformationworkisbalancedwiththeacademicrigorsofguelecturingatMITSloanGraduateSchool,pograduateworkatHarvardUniversity,andaMaer'sdegreeinBusinessandanundergraduatedegreeinEconomics.E-mail:informationmaers@att.net

作者简介

JohnMcKeanisExecutiveDirectoroftheCenterforInformationBasedCompetition,whichadvancesthethinkingonhowfirmsincustomer-intensiveindustriesachievecompetitiveadvantagefromapplyingcustomerinformation.Heiscalledonbytheworld'sleadingfirmstoguidethemthroughthetumultuousprocessoftransformingtheirinformationlegaciesintocustomer-basedinformationcompetenciesforthe21stcentury.Heisfrequentlyinvitedbytheworld'sleadingfirmstospearheadglobalcustomerinformationforums.JohnMcKean'srealworldcustomerinformationworkisbalancedwiththeacademicrigorsofguestlecturingatMITSloanGraduateSchool,postgraduateworkatHarvardUniversity,andaMaster'sdegreeinBusinessandanundergraduatedegreeinEconomics.E-mail:informationmasters@att.net

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