RiskLessandProsper:YourGuidetoSaferInvesting

Somewherealongtheway,somethinghasgoneverywrongwiththewayindividualssaveandinvest.Toooften,householdsaredrawninbypromotionalsuggestionsmasqueradingasimpartialinvestmentadvice.Consumersgetsaddledwithmoreriskthantheyrealize.AuthorsZviBodieandRachelleTaqquunderstandthedilemmathattoday'sinvestorsface,andwithRiskLessandProspertheywillhelpyoufindyourfinancialfooting.Writteninanaccessiblestyle,thispracticalguideskillfullyexplainswhypersonalinvestingisallaboutyou—yourgoals,yourvaluesandyourcareerpath.Itshowshowtounderstandinvestmentriskandchoosetheparticularblendofriskandsafetythatisrightforyou.Anditlaysoutseveralsimpleyetpowerfulwaysforsmallinvestorstocastareliablesafetynettoachievetheirfinancialgoalsandtrulyprosper.CoauthorsBodieandTaqquchallengethemyththatallinvestmentsrequirerisk,thenhighlightsomeimportantrisksthatfamiliesoftendisregardwhendecidingwheretoputtheirmoney.Later,theyconnectthedotsbetweeninvestmentandinvestor,showingusallhowtograspourowninvestmentriskprofilesandhowwemayusetheseinsightstomakemorefittinginvestmentchoices.OutlinesastraightforwardwaytoinvestbyaligningyourinvestmentswithyourgoalsandtherisklevelsyoucanbearProvidesbasicinvestmentabc'sforreaderswhoareotherwiseliterateLaysoutasimple,actionableplanforachievingyourgoalsExplainstheroleofrisk-freeassetsandinvestmentinsuranceinassuringthatyoureachyourmostessentialgoalsContrarytopopularbelief,investingdoesn'thavetobecomplicated.Youcanbuildwealthwithouttakinggreatrisks.RiskLessandProsperwillshowyouhowtomakeinvestmentdecisionsthatwillmakeyourfinanciallifelessstressfulandmoreprofitable.