Visual Merchandising: Windows And In-Store Displays For Retail

Agreatintroductionforretailstudents,thisbookoffersauser-friendlyreferenceguidetoallaspectsofvisualmerchandisingandcoversbothwindowdressingandin-storeareas.Usingexamplesfromarangeofshops,fromfashionemporiatosmalloutlets,thebookofferspracticaladviceonthesubject,supportedbyhintsandtipsfromestablishedvisualmerchandisers.Itrevealsthesecretsoftheirtoolkitandinformationontheuseofmannequins,thelatesttechnologyandhowtoconstructandsourceprops,andexplainsthepsychologybehindshoppingandbuyerbehaviour.Thisneweditioncontainstwonewcasestudies,updatedimagesandnewmaterialondigitalandinteractivevisualmerchandising.VisualMerchanddisingispresentedthroughcolourphotographs,diagramsoffloorlayoutsandstorecasestudies,andincludesinvaluableinformationsuchasaglossaryoftermsusedintheindustry.