Wonderwall Case Studies: Works by a Global Interior Design Firm

MasamichiKatayama’sWonderwallstudiocombinesatrulyAsianapproachtoretailwithaglobaloutlookthathasresultedinworldwidesuccessandinfluence.Wonderwall’sEastmeetsWestapproachtoretaildesignhasproducedinfluentialsuccesseslikeUNIQLO,theDieselflagshipstore,andthefuturisticinnardsofIntersectbyLexus.ThedesignhouseisbasedinTokyo,withascopeandinspirationunboundbygeographicborders.Theboldunconstrainedapproachbringsconventionalvisualbrandingintoquestionandinfusesnewlifeintoexistingconcepts.AcolorfulAsiantakeonretaildesignandKatayama’sadmittedobsessionwithcuboidformsblendtosuccessfullyformdesignspacesthatvisuallydisplaybranding.WonderwallCaseStudiesgatherstheseprojectsforaninsidelookatwhatmakestheirdesignssucceed.