书目

A Meeting Planner's Guide to Catered Events 会议伙食供应规划师指南

内容简介

Foodandbeverageisthelargestportionofameetingbudget,butmostmeetingandeventplannershavenoformalbackgroundinpurchasingandmanagingthisexpense.Thisguidehelpsevent,meeting,andconventionplannerssavemoney,negotiatecontracts,dealwithcateringmanagers,andsuccessfullymanagethefoodandbeverageaspectoftheirevent.Coveringeverythingfromstylesofservicetoon-premiseandoff-premiseconsiderationstofoodandbeveragecontractnegotiation,thisbookisacomprehensiveandaccessiblereferenceforeventplannersandstudents.

作者简介

PattiJ.ShockisaProfessorintheTourismandConventionAdministrationDepartmentoftheWilliamF.HarrahCollegeofHotelAdministrationattheUniversityofNevada,LasVegas.JohnM.StefanelliisaProfessorintheFoodandBeverageDepartmentoftheWilliamF.HarrahCollegeofHotelAdministrationattheUniversityofNevada,LasVegas.

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