书目

DynamicWriting:HowtoMakeWordsWorkforYou[动态写作]

内容简介

Thepowerofthewrittenwordiswaning.Theonslaughtofemailandproliferationoftextmessagesmeansthatwearebecomingmoreconcernedwiththespeedofcommunicationthanwearewiththequalityandclarityofthemessageswesend.Weabbreviatemore.Wecommunicateless.Digitalmediahascreatedareply-reflex.Ratherthanfacearapidlyexpandinginboxofemails,wefeelcompelledtorushintoareplywithoutconsideringthenecessaryformandlanguageitrequires.Thisreflexpitchesusontoatreadmill.Apoorlyconceivedreport,emailorletterwillusuallyrequirefurtherclarification.Thiscausesrepetition,lossoftime,increasedurgency,stressandultimatelymorework.Thisbookexplainshowyoucansavetimeandenergybyre-establishingtheprinciplesofwrittencommunicationinallformsofbusinesscorrespondence.Inshort,itwillmakeyourwritingmoreeconomicandeffective.Youwillgainaninsightintohowyourreadersfilteryourcommunicationsothatyoucanpre-empttheirconcernsandleadthemtoagreewithyourpointofview.Andyouwilllearnhowtodevelopapersonalwritingstylethatguaranteesthatwhatyouwanttosaysoundshonest,sincereandcredible.Hereisasurefireroutetowritinginawaythatisclear,easytounderstandandpowerfullypersuasive.

作者简介

NickSouterhasspenthislifeinthecreativebusiness.HetrainedasagraphicdesignerandphotographerbeforejoiningJWalterThompsonasanartdirector,andthenLeoBurnettasCreativeDirectoroftheirLondonoffice.In2005hejoined6DegreesCommunications,wherehepromotescreativityinallwalksofbusinesslife.

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