内容简介
Thepowerofthewrittenwordiswaning.Theonslaughtofemailandproliferationoftextmessagesmeansthatwearebecomingmoreconcernedwiththespeedofcommunicationthanwearewiththequalityandclarityofthemessageswesend.Weabbreviatemore.Wecommunicateless.Digitalmediahascreatedareply-reflex.Ratherthanfacearapidlyexpandinginboxofemails,wefeelcompelledtorushintoareplywithoutconsideringthenecessaryformandlanguageitrequires.Thisreflexpitchesusontoatreadmill.Apoorlyconceivedreport,emailorletterwillusuallyrequirefurtherclarification.Thiscausesrepetition,lossoftime,increasedurgency,stressandultimatelymorework.Thisbookexplainshowyoucansavetimeandenergybyre-establishingtheprinciplesofwrittencommunicationinallformsofbusinesscorrespondence.Inshort,itwillmakeyourwritingmoreeconomicandeffective.Youwillgainaninsightintohowyourreadersfilteryourcommunicationsothatyoucanpre-empttheirconcernsandleadthemtoagreewithyourpointofview.Andyouwilllearnhowtodevelopapersonalwritingstylethatguaranteesthatwhatyouwanttosaysoundshonest,sincereandcredible.Hereisasurefireroutetowritinginawaythatisclear,easytounderstandandpowerfullypersuasive.