BasicsMarketing:OnlineMarketing英文原版

BasicsMarketing:OnlineMarketingoffersanaccessibleandpracticalintroductiontowhatisunquestionablythemostdynamicandfast-movingfieldinmarketingtoday.Whileonlinemarketingisincreasinglyvisibleinourdailylives,itisstillayoungmedium:itisstillinitsexperimentalstage.Onlinetechnologycontinuestoimproveinleapsandbounds,sothatwhatseemedcuttingedgeafewyearsagonowlooksdatedandquaint.Onlinemarketingischangingformrapidlyinkeepingwithtechnologyandrapidconsumeradoptionofnewmediaandnewideas.BasicsMarketing:OnlineMarketingconsidersthemajoronlinetrendsthatwillcontinueinoneformoranotherforsometime.Italsohighlightsbigmarketingideasandcasestudies,whichexemplifyforwardthinkingandwillcontinuetoinspiregreatonlineideaswellintothefuture.TheseincludeeBay,Google,andBarackObamaselectioncampaign.