Unleashing the Innovators How Mature Companies Find New Life with Startups

Today'smature,establishedcompaniesmustfindwaystorejuvenatethemselves--orrisklosingtheirway.Byworkingwithstartupcompanies,legacycompaniescanacquirenewtechnologyandlinesofbusiness,relearntheneedforspeed,increasestrategicrisk-taking,sparkinnovation,improvetheintimacyoftheirrelationshipswithcustomers,andstreamlinetheiroperationsfromwithin.FormerglobalmarketingofficerforProcterandGambleandbusinessconsultantJimStengelsawfirsthandtheimportanceofestablishingpartnershipsandlearningkeyinsightsfromthestartupworld.Inaneye-openingbook,helooksatsuchestablishedcompaniesasGEandWesternUnion,WellsFargoandIBN,TargetandMotorolaSolutions,ToyotaandBayertoseewhattheyarelearningfromtheirallianceswithentrpreneursandstartups--aswellasthepotentialpitfallsandcoursecorrectionswhenapartnershipgoesawry.Jimclosesbylookingathow10,20,and30-year-old"startups"likeMicrosoft,Google,andApplearereinventingthemselves--andwhatthatbodesforlegacycompanieseverywhere.,