内容简介
Thisbrilliantlyoriginalbookdismantlestheunderlyingassumptionsthatdrivethedecisionsmadebycompaniesandgovernmentsthroughouttheworld,toshowthatoursharednarrativeoftheglobaleconomyisdeeplyflawed.Ifleftunexamined,theywillleadcorporationsandcountriesastray,withdireconsequencesforusall.Forthepastfiftyyearsorso,theglobaleconomyhasbeenrunonthreebigassumptions:thatglobalizationwillcontinuetospread,thattradeistheengineofgrowthanddevelopment,andthateconomicpowerismovingfromtheWesttotheEast.Morerecently,ithasalsobeentakenasagiventhatourinterconnectedness—bothphysicalanddigital—willincreasewithoutlimit.Butwhatifalltheseideasarewrong?Whatifeverythingisabouttochange?Whatifithasalreadybeguntochangebutwejusthaven'tnoticed?Increasedautomation,theadventofadditivemanufacturing(3Dprinting,forexample),andchangesinshippingandenvironmentalpressures,amongotherfactors,arecomingtogethertocreateafast-changingglobaleconomiclandscapeinwhichtherulesarebeingrewritten—atonceachallengeandanopportunityforcompaniesandcountriesalike.