内容简介
HowtochooseanameandcreateacatchymarkAfterthebusinessplan,thefirststepforanynewcompanyischoosinganame-aseeminglysimpleactivitywhichcanbeextremelychallenging.Thenextandequallychallengingstepisdesigningalogothatiseyecatching,appropriate,andreflectiveofthechosennameofthebusiness.Evenfortheseasoneddesigner,thisisaremarkablydifficulttask.LogoSavvywillhelpreadersunderstandhowtodefinetherightapproachandachieveaninnovativeanduniquesolutionforboththenameandthelogodesign.Chaptersshowcasecompanieswhoseidentitieshaveevolvedvisuallythroughtheintroductionofagreatname,aswellascompanieswhichhavedevelopedavisualidentityintandemwithaname.Casestudies,correspondingsidebars,andtipsprovidedesignerswiththeinspirationandtoolstheyneedtofindtherightapproachfortheirownclients.
作者简介
WOWBrandinghasimplementedeffectivebrandingstrategiesforanumberofcompaniestohelpthemattractcapital,marketshare,andemployees.CreativeDirectorPerryChua,andfoundingpartnerDannIlicic,havebeenwidelyrecognizedwithawardsfromAppliedArts,SummitCreativeAwards,andNeenahPaper,amongothers.Theirworkhasbeenpublishedinternationallyinnumerousdesignjournals.WOW!islocatedinVancouver,Canada.,,