书目

LogoSavvy:TopBrand-DesignFirmsShareTheirNamingandIdentityStrategies

内容简介

HowtochooseanameandcreateacatchymarkAfterthebusinessplan,thefirststepforanynewcompanyischoosinganame-aseeminglysimpleactivitywhichcanbeextremelychallenging.Thenextandequallychallengingstepisdesigningalogothatiseyecatching,appropriate,andreflectiveofthechosennameofthebusiness.Evenfortheseasoneddesigner,thisisaremarkablydifficulttask.LogoSavvywillhelpreadersunderstandhowtodefinetherightapproachandachieveaninnovativeanduniquesolutionforboththenameandthelogodesign.Chaptersshowcasecompanieswhoseidentitieshaveevolvedvisuallythroughtheintroductionofagreatname,aswellascompanieswhichhavedevelopedavisualidentityintandemwithaname.Casestudies,correspondingsidebars,andtipsprovidedesignerswiththeinspirationandtoolstheyneedtofindtherightapproachfortheirownclients.

作者简介

WOWBrandinghasimplementedeffectivebrandingstrategiesforanumberofcompaniestohelpthemattractcapital,marketshare,andemployees.CreativeDirectorPerryChua,andfoundingpartnerDannIlicic,havebeenwidelyrecognizedwithawardsfromAppliedArts,SummitCreativeAwards,andNeenahPaper,amongothers.Theirworkhasbeenpublishedinternationallyinnumerousdesignjournals.WOW!islocatedinVancouver,Canada.,,

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