MoreDigitalFoodPhotography

InMOREDIGITALFOODPHOTOGRAPHYaward-winningOlympusvisionaryphotographerLouMannabuildsonhisacclaimedworkinhisfirstbook，"DigitalFoodPhotography，"demonstratingthemostsuccessfultechniquesforphotographingfood.Writteninaclear，concisemanner，MOREDIGITALFOODPHOTOGRAPHYisgearedtowardtheintermediatephotographer.Thisbookprovidestechnicalinsightandbehind-the-scenesimages，dishingoutsecretsofthetradethroughtipsandquotesfromleadingfoodandpropstylists.Featuresnewtothistitleincludeanextensiveresourceguide，abundantdiagramsoflightingset-ups，andcolor-codedsidebarsgivingrecipesofillustrateddishes.Uniquetothisbook，thecoverconceptwaschosenfromhundredsofentriestoBestLookingFoodof2009，acontestlaunchedbyLou.，Thebalanceoflight，composition，andsubjectisessentialtoanygreatphotograph.Butafoodimagemustpossesssomethingextra：itshouldevokeanemotionalresponseandurgetheviewertowardaspecificcalltoaction.GreatfoodphotographypossesseswhatauthorBillBradycallsthe"yumfactor"anddeliversjustsuchareaction.Eventhoughviewerscan'ttaste，smell，orfeelthefoodinthephotograph，thevisualimpactissooverpoweringitcanstandonitsown--itcompensatesfortheabsenceofothersensoryinputandenticestheviewertobuyintothefantasy.Whetheryou'reinterestedinlearningtoshootfoodforfun，tobrightenupyourfoodblog，orwiththehopeofpursuingcommercialassignments，ifyou'reseriousaboutshootinggreat-lookingphotographsoffood，MOREDIGITALFOODPHOTOGRAPHYisforyou.Writtenbyaprowithmanyyearsofexperienceinthefield，thisbookisfilledwithexercisesandtutorials--andgreatphotos，ofcourse!--andcoverseverythingfromcompositionandlightingtofoodstyling，toolsofthetrade，drinkphotographytricks，andmuchmore.Italsoincludesinsiderinfoonthebusinesssideoffoodphotography.LetBillBradyteachyoutheartofcreatingpowerfulfoodimageswithstrongemotionalimpactinMOREDIGITALFOODPHOTOGRAPHY.，Describesthetechniquesofeffectivefoodphotographyandpresentation，coveringsuchtopicsascameraangles，lighting，equipment，styling，andbusinessaspects.