Chloe:Attitudes:SixDecadesofStyle

ThishandsomevolumechroniclestheriseofthefashionhouseChloé,acrucibleofcreativityforsomeoffashionsmostnotabledesigners.ThefashionbrandChloémaybesixtyyearsold,butshestillexudesayouthfuleleganceandfemininity.Asthefirsthigh-endParisfashionhousetosellexclusivelyready-to-wearclothing,Chloéhassinceredefineditslookforthemodernwomanwithflatteringcolors,qualitymaterials,andaseriesofmust-haveItbags.Chloéstartedin1952whenGabyAghioninventedtherevolutionaryideaofluxuryprêt-à-porter,takingthecraftsmanshipofhautecoutureandmakingitavailabletoawideraudience.Herfocusonthebeautifulyetwearablegavethelinecurrencywithchicyoungwomen.BorninEgyptin1921andmovingtoPariswhenshewasinhertwenties,Aghiondressedsomeofthemostfashionableandpowerfulwomenofherday,includingJackieO,GraceKelly,andBrigitteBardot.Hervisionhasalwaysbeenmaintainedthroughthecompanysextensivecareer.Thecompanyslivelyandfreshenergyhasbeensustainedthroughthedecadespartlybecauseitseeksoutnewtalent,includingthen-28-year-olddesignerKarlLagerfeld,whostartedwiththecompanyin1966.ThebookexploreshiscareeratChloé,alongwithMartineSitbon(in1988),StellaMcCartney,whojoinedChloéwhenshewas26(in1997),andPhoebePhilo,whowasresponsibleforChloésmajorreinventionfrom2001to2006,wheresheiscreditedforbringingasensualandpersonaltouchtotheline.ItiscurrentlyhelmedbyClareWaightKeller,whopreviouslyreinvigoratedthefashionlinePringleofScotland.Chloé,inshort,isthemodernwomanrefinedandredefined.