The Business Side of Creativity

Everyyearthemarketforcreativeservicesexpands,butthecompetitionisincreasingevenfaster.Today,successhingesnotontalentalone,butonathoroughunderstandingofthebusinesssideofcreativity.TheBusinessSideofCreativityisthemostcomprehensivebusinesscompanionavailabletofreelancegraphicdesigners,artdirectors,illustrators,copywriters,andagencyordesign-shopprincipals.CameronS.Foote,asuccessfulentrepreneurandeditoroftheCreativeBusinessnewsletter,guidesyoustep-by-stepthroughtheprocessofbeingsuccessfullyself-employed-fromgettinglaunchedasafreelancertorunningamultipersonshoptoretiringcomfortably,andeverythinginbetween.Samplebusinessformsanddocumentstohelpputtheinformationintopracticeareincludedintheappendixes,andareavailablefordownloadingatwww.creativebusiness.com/bizbook.html.Howshouldyouorganize?Whatshouldyoucharge?Whatmarketingtechniquesyieldthebestreturns?Howdoyouknowwhenit'srighttoexpand?Whatarethemosteffectivestrategiesformanagingemployees?Howcanyoubuildsalableequity?TheBusinessSideofCreativitydelvesintothesequestionsandhundredsmoreandgivesyoupractical,real-worldanswersandinvaluableexpertadvice.