Event Design

Thisnewyearbookserieshasbeenproducedinresponsetothegrowingimportanceoflivecommunication.AccordingtoFAMAB(AssociationofDirectBusinessCommunications),companiesseemarketingeventsasthecommunicationinstrumentofthefuture.Theyofferauniqueopportunitytoreachpeopleemotionallyandphysically.IncooperationwithProf.Dr.J?rgBeier,headofExhibition,CongressandEventManagenentattheRavensburgCooperativeUniversity,thepublisherpresentsthissector'smostinnovativeandbestprojects.Theselectioncriteriaincludedahighlevelofdramaturgicalanddesignstandards,aswellastheresponseofthegeneralpublic,panelsandthepress.Thebookisorganisedbyeventtype:corporateevents,employeeevents,publiceventsandcharity/social/culturalevents.Morethan30well-knownagenciesfromGerman-speakingcountriesandaround50oftheirmostrecentprojects,includinginternationalones,arerepresented.