Beyond the Core
- 作者
- 出版社 Perseus
- 出版时间 2003年12月 第1版
- ISBN 9781578519514
- 定价 276.00
内容简介
Provenapproaches—andguidanceonhowandwhentousethem—forachievingprofitablegrowthawayfromyourcorebusinessNowinBeyondtheCore,Zookexplainshowexecutivescanincreasetheoddsofsuccessfulexpansiononcetheircorebusinessnolongerprovidessufficientnewgrowth.Basedonamassiveinternationalresearchstudyfocusingonadjacencymoves,Zookrevealstheidealadjacencygrowthpatternthatsuccessfulgrowthcompaniesemploy;howcompaniescandeveloptheirown“repeatableformula”forprofitablegrowth;andguidanceonwhenadjacencymovesaresmartandhowtochoosetherightadjacencymoveforarangeofbusinesssituations.
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